Real EstatePerformance+
Launching ₹1,400 Cr of luxury inventory in 6 months
₹1,400 Cr
Inventory closed
+58%
Site-visit rate
2,100+
Qualified site visits
Challenge
The problem we walked into.
A premium developer was launching ₹1,400 Cr of inventory across NCR with aggressive sell-down targets and a noisy aggregator ecosystem.
Strategy
How we re-thought it.
Programmatic Performance+ on HNI segments, Brand+ ORM neutralising aggregator narratives, and Creator+ tours that humanised the property.
Execution
What shipped.
- 01
HNI-segmented Meta + Google + DV360 campaigns.
- 02
WhatsApp + CRM lead routing under 90 seconds.
- 03
ORM strike teams across MagicBricks, 99acres, Reddit.
- 04
Creator walkthroughs and drone reels distributed across paid social.
Results
The compounded outcome.
- 2,100+ qualified site visits in 6 months
- 58% improvement in site-visit-to-booking rate
- ₹1,400 Cr inventory fully sold-down
- Brand pricing held at 8% premium to comparable inventory
Let's compound your growth
Ready for a growth system that actually compounds?
Book a 30-minute strategy call. We'll audit your funnel live and walk you through what a custom Search+, Performance+, Brand+ and Creator+ system would look like for your brand.