D2CPerformance+
From ₹40L to ₹3.2 Cr / month for a D2C beauty brand
8.1×
Revenue growth
2.1×
Blended ROAS
60+
Creatives / month
Challenge
The problem we walked into.
A skincare D2C had hit a ceiling at ₹40L MRR on Meta. Creative fatigue, narrow audience pool and weak organic moat were capping growth.
Strategy
How we re-thought it.
Re-architected the funnel: Creator+ UGC engine feeding Performance+ paid plus Search+ for branded + non-branded organic capture.
Execution
What shipped.
- 01
Vetted 80 creators into a rolling UGC pipeline (60+ assets / month).
- 02
Meta + Google paid restructured into asset-based campaigns.
- 03
SEO build-out targeting routines, ingredients and concerns.
- 04
Lifecycle + WhatsApp flows lifting repeat rate by 41%.
Results
The compounded outcome.
- ₹40L → ₹3.2 Cr monthly revenue in 9 months
- 2.1× blended ROAS at scale
- 41% increase in repeat purchase rate
- Organic traffic share rose from 6% to 31%
Let's compound your growth
Ready for a growth system that actually compounds?
Book a 30-minute strategy call. We'll audit your funnel live and walk you through what a custom Search+, Performance+, Brand+ and Creator+ system would look like for your brand.