Scaling a private university to 11,000+ applications a year
The problem we walked into.
A 25-year-old private university was competing against EdTech players paying 3× their CPL ceiling on Meta. Counsellors were drowning in low-intent leads from third-party aggregators.
How we re-thought it.
Programme-led landing pages, intent-matched ad copy, and a CRM-routed pipeline. Layered alumni + faculty creators on top of Performance+ paid systems.
What shipped.
- 01
Built 38 programme-specific landing pages with admission-officer chat.
- 02
Geo + course-level Meta + Google campaigns with lead scoring.
- 03
Alumni influencer cohort producing 6 reels / week per campus.
- 04
Weekly counsellor-feedback loop optimising creative + bidding.
The compounded outcome.
- 11,400 applications in admission year
- 38% reduction in cost per qualified application
- 6.1× pipeline ROAS on flagship MBA & B.Tech programmes
- Brand search volume up 2.4× across Tier-2 cities
Ready for a growth system that actually compounds?
Book a 30-minute strategy call. We'll audit your funnel live and walk you through what a custom Search+, Performance+, Brand+ and Creator+ system would look like for your brand.