How a 9-city hospital group cut patient CAC by 47%
The problem we walked into.
A leading multi-specialty hospital group across 9 Indian cities was losing high-intent searches to aggregators. ORM was fragmented and Google Business Profiles were under-optimised, hurting site visits to OPDs.
How we re-thought it.
We unified Search+ (technical SEO, AEO, condition-led content) with Brand+ (ORM, GBP, doctor profiles) and Performance+ for paid demand on high-margin specialities.
What shipped.
- 01
Migrated 1,400+ pages onto a clean information architecture mapped to ICD-10 search intent.
- 02
Built doctor authority pages with E-E-A-T schema and review velocity programmes.
- 03
Activated Google Business Profile networks across 47 locations with weekly content drops.
- 04
Launched paid demand for cardio, oncology and orthopaedics with conditional bidding.
The compounded outcome.
- 312% rise in qualified enquiries in 6 months
- 47% reduction in patient acquisition cost
- Top-3 rankings on 184 high-intent condition keywords
- OPD walk-ins +28% YoY across flagship facilities
Ready for a growth system that actually compounds?
Book a 30-minute strategy call. We'll audit your funnel live and walk you through what a custom Search+, Performance+, Brand+ and Creator+ system would look like for your brand.